I crunched 25 years of trade press coverage, ticket sales across 36 countries and Netflix's global charts to work out what a German breakout hit would need, and why it would lift the whole industry.

I collected 57 published accounts of filmmakers opening their books on marketing and release spend, from a $1,000 theatrical ...

Once you notice that the names at the top of a movie poster rarely match the faces beneath, you start to wonder why it ...

I followed the careers of 1,765 directors of top grossing films to work out who gets another go after a first film that doesn ...

Every year the Black List crowns Hollywood's best unmade screenplays. I traced two decades of scripts and 1,682 writers to see if the list a brilliant talent-spotter, a genuine career-maker, or both.

This article is part of my ‘Big Ideas’ series, in which I explore the evolving landscape of the film industry. Each instalment combines data, research, and analysis to go deep on a trend, idea or case ...

Yesterday, Donald Trump announced a plan to impose a 100% tariff on all foreign-made films. He claimed that international tax incentives were draining American productions from US soil and accused ...

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...

Last Friday I ran another event with Jason Blum and the Blumhouse team, this time in New York. We were looking at how the horror is changing, and how we have to evolve the way we think about horror.

Let’s start with the seemingly incongruous situation. Hollywood as an industry has been honing its craft for well over a century. Given the power, prestige, and money on offer, it attracts some of the ...