Omnicom is set to merge media agencies Mediahub and Hearts & Science in the latest shake-up following its acquisition of Interpublic Group. Campaign understands that the media agencies will have a new ...

Procurement teams want the most frictionless experience with their agency and marketing partners. Here are their tips on how to foster it.

A new spot with 72andSunny New York marks the Morgan Stanley-owned platform’s expansion into Bitcoin, Ethereum and Solana.

The premium bourbon brand is leaning into high-altitude activations, women’s sports and a 73-year legacy to stay on top as ...

Senior brand leaders convened at this Goodway Group-hosted roundtable to unveil a new formula for growth — one that connects ...

After nearly a year of slapping pharmaceutical companies on the wrist with letters over “misleading” advertising, the Food ...

WPP is expected to cut hundreds of jobs by the end of this year. Initially reported in AdAge, Campaign understands that the ...

Advertising isn’t out of ideas. It’s out of humility. Here’s what the people taking our business already understand.

A recent update to the X feed brought ‘Marketing Twitter’ back from the dead, exposing the immense grip algorithms hold over ...

London-based independent agency GentleForces has made its U.S. debut with new creative for lifestyle brand Shinola, following ...

The brand taps into younger consumers’ appetite for nostalgia by recruiting one of its most famous members to remind them why ...

Gucci owner Kering has appointed Publicis Groupe to its global media account, following a competitive review led by ID Comms. The incumbent on the account was Dentsu's iProspect, which was appointed ...