An effort promoting Protein Ancient Grain Granola is the brand’s first work with Wpromote x Giant Spoon since naming the shop ...

Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with consumers.

The first half of 2026 has continued the chaotic tenor of the last several years, where each crisis is supplanted by a new ...

InMarket CMO Natalie Bastian lays out what marketers are missing as AI moves from the pilot phase to production at wider ...

Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in ...

Made with Wieden + Kennedy Portland, the new brand platform reworks Yeti’s block-type logo into passions and pursuits beyond ...

The effort is intended to help the brand stand out amid a “sea of sameness” in the insurance category, said Eleanor Solomon, ...

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a ...

Kyle Gore, vice president of global marketing for Doritos, compares the brand's efforts to what's required for the Super Bowl ...

Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural ...

The format, a focus of its current upfront talks, can drive ad revenue and fandom but typically results in lower raw viewing ...

The partnership is part of a larger golf strategy by the brand, which became an official sponsor of PGA Tour through a ...