Bringing influencers into campaign ideation from the get-go is helping Cloud Nine punch above its weight in the competitive ...

The winners won’t be the brands with the best AI tools, but those that use data and technology in service of a distinctive ...

Bringing influencers into campaign ideation from the get-go is helping Cloud Nine punch above its weight in the competitive haircare sector.

In 2011, Procter and Gamble’s Febreze reached an important milestone – $1bn (£786,000) in global sales and a place in P&G’s brand hall of fame. Despite this apparent success, there was concern. Sales ...

We arm you with all the stats you need to tackle the week ahead.

Around 90% of B2B marketing leaders expect budgets increases this year. Nine in ten senior B2B marketers believe that budgets ...

From the latest Bellwether showing budgets are up for the second quarter in a row to Center Parcs’ premiumisation plan, it’s ...

LinkedIn has named Indeed CMO Jessica Jensen as its top marketer, eight months after chief marketing and communications officer of four years, Melissa Selcher, left the business. Jensen’s job title ...

All the latest news, opinion and analysis on changes in consumer behaviour and market trends.

Six brands have been shortlisted for Brand of the Year at the 2026 Marketing Week Awards, with the winner to be announced in ...

Nestlé is looking to accelerate its growth through doing bigger and fewer initiatives, doubling down on a unified way of ...

While sponsorship might seem an “obvious” way to meet people where they are, striking the right balance between entertainment ...