MotivationMetrics uses a framework called AgileBrain, developed over tens of thousands of consumer assessments, to directly ...

In Pittsburgh, USA, integrated marketing agency Brunner has acquired AdSkate, an AI-powered creative analytics and marketing ...

In the US, Boston Globe Media has acquired InstaTrac, a Massachusetts-based government information company helping clients to ...

In Sydney, Australia, survey research platform Conjointly has added a new option called Self-serve sample C, which connects ...

Marcoms giant Omnicom has announced the retirement of two of its data and analytics brands, Kinesso and Annalect, according to reports - the move is part of a restructure intended to simplify the ...

In the US, ad platform The Trade Desk has appointed former Uber exec Kristi Argyilan as Chief Commercial Officer and EVP, ...

Idaho, USA-based GetWhys has enhanced its platform to allow product marketing and go-to-market teams to assess the potential ...

Conversational intelligence and analytics solutions firm Marchex has completed the acquisition of Archenia, which uses ...

Customer insights platform HumanListening has added two new features, time series analysis for qual AI, and a new way to ...

In the UK, DJS Research founder Danny Sims has teamed up with former Savanta execs Vivek Thaker and John Pitchers to launch TruStrata Ltd, a data consultancy promising clients advanced, in-depth ...

Glance, the international TV and video market intelligence division of French measurement company Mediametrie, has added the ...

Cross-channel shopper and retail intelligence provider Wayvia, formerly known as PriceSpider, has launched a new Professional ...