UltraTech Cement, a cement brand, aimed to strengthen its brand association with nation-building among future consumers in India through a campaign that highlighted the impact of infrastructure on ...

The WARC Marketer’s Toolkit is back. As the industry fights a battle on three fronts against economic uncertainty, societal changes and AI-driven disruption, this Toolkit is your essential guide to ...

From WARC, Analytic Partners, BERA.ai, Prophet and System1 There’s a major disconnect between the goals that CMOs are focused on and the objectives of the C-Suite. Inside marketing departments, silos ...

Agencies talk about owning, entering and activating culture – but Atlanta's World Cup crowds showed it happening in neighbourhood bars and parking lots, with or without a brand in sight. Kelly ...

Part of WARC’s Evolution of Marketing programme, The Future of Measurement highlights emerging trends in media and creative measurement. Part of WARC’s Evolution of Marketing programme, The Future of ...

Contains the film creative 'Geordie In Space' for Newcastle Brown Ale by the agency Doyle Dane Bernbach in the UK. Contains the film creative 'Geordie In Space' for Newcastle Brown Ale by the agency ...

This line-up of the Creative Impact content stream draws inspiration from a diverse spectrum of visionaries and thinkers that will help inspire your work.

Contains the campaign video of 'Tui Catch A Million' for Tui Beer by the agency Saatchi & Saatchi/Apollonation in New Zealand. Contains the campaign video of 'Tui Catch A Million' for Tui Beer by the ...

New research from System1, WPP Media, and TikTok — presented at Cannes Lions 2026 — puts numbers behind what makes creator marketing work. Engagement rate has no relationship to brand memory, creative ...

Assessing how modern Marketing Mix Modelling techniques can combine with other forms of measurement.

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

Soft drink brand Coca-Cola used a multimedia campaign to develop a long-term role for the brand by associating it with the Thadingyut festival in Myanmar. Soft drink brand Coca-Cola used a multimedia ...