Why marketing mix modeling is still hard to get right

Open-source tools have made MMM more accessible, but reliable results still depend on clean data, thoughtful modeling, and ...
Search Engine Land

Exploring Meridian, Google’s new open-source marketing mix model

Dive into Meridian’s capabilities, limitations and how it compares to Meta's Robyn in the evolving MMM landscape. Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly ...