Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Today, most business leaders would like to see data used ...

A new era of data is upon us. The technology industry generally and the data business specifically are in a state of transition. Even our language reflects that. For example, we rarely use the phrase ...

Microarray analysis can be performed to assess differences in gene expression between two different samples. After isolating nucleic acids from the two samples, one sample is labeled with a dye that ...

Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...

Data modeling best practices help define a formal process that gives structure and direction to an organization’s data. Read more about data modeling now. Data modeling, at its core, is the process of ...

When it comes to enterprise applications, access to data – and lots of it – is usually a good thing. And the greater the volume of required data held locally to where it is processed, the better for ...

SMBs was just beginning. As a pioneer in the SaaS industry, Salesforce provided businesses with a platform that constantly monitored and recorded employee actions and tracked KPIs. The vast amount of ...