"Installation is not the end": Mistplay's approach to game marketing

In just one year, advertising costs have surged. The cost per install (CPI)—the amount spent on ads to get a single user to ...
Harvard Business School

Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect

Ofek, Elie. "Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect." Harvard Business School Background Note 524-093, May 2024.