NEW YORK — Dominant audience measurement and consumer analytics firm Nielsen has agreed to collaborate with ad tech company Mediaocean by providing reporting on advanced audience segments for ...

When Miro’s data team pointed AI agents directly at its Snowflake environment, the agents got the wrong answer more than 65% of the time. The problem wasn’t the model — it was context. With more than ...

Data teams building AI agents keep running into the same failure mode. Questions that require joining structured data with unstructured content, sales figures alongside customer reviews or citation ...

This week, we are excited to kick off SQLCon 2026 alongside FabCon in Atlanta. Bringing these SQL and Fabric communities together creates a unique opportunity to learn, connect, and share what’s next ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Andy Brinkmeyer shares how engineering ...

In the span of a few years, custom algorithms have gone from nonexistent to a necessity for many media buyers. Custom algorithm company 59A, for instance, has clients who have used its algorithms for ...

The additions let data teams ask progressive, context‑aware questions in natural language while enabling developers to deploy governed analytics agents across applications via unified API endpoints.

Ever feel like creating custom columns in Power Query is more frustrating than it should be? The process can often feel overwhelming, especially when you’re juggling null values, complex calculations, ...

Rep. Jim Jordan (R-OH) queried the panel on the Feeding our Future program, a Minnesota nonprofit which during the COVID-19 pandemic, claimed to have distributed thousands of meals to schoolchildren.

Rep. Byron Donalds (R-FL), queried the panel on whistleblowers and how alleged fraudsters sent money out of the country. DHS: Woman involved in ICE-involved shooting is 'deceased' Berlin plunged into ...

In a report out today, the Video Advertising Bureau alleges significant discrepancies in Nielsen’s data-backed audience measurement methodology that serves as a basis for buying and selling TV ads.