Parents plan to cut discretionary back-to-school purchases and spend less per child. Retail marketers need to emphasize the ...

Chief Marketer sat down with Amy Marentic, CMO at Genesis Motor America, to discuss the brand’s marketing goals while at the NY Auto Show, plans for customer growth, Genesis’ use of professional golf ...

Insights and best practices for marketing teams experimenting with the Claude and other LLMs, according to Anthropic’s growth marketer Austin Lau. At POSSIBLE 2026, Chief Marketer sat down with White ...

On the self-care app Finch, users care for a digital bird by completing small acts of self-care like drinking water, tidying up and performing breathing exercises. But one of the most popular pre-set ...

Finding the right audience is hard. Finding an audience that barely exists in traditional research panels is even harder. That’s the challenge agencies face when clients want insights into highly ...

After nine seasons, the BIG3 is primetime on BET, streaming on Fubo, and headed to the public markets — and co-founder Jeff ...

The personal care brand refreshes its packaging, launches a new brand platform and taps sports influencers in a push to ...

At CommerceNext, Tractor Supply’s Chief Marketing Officer discusses how the retailer is using AI to do more, but still ...

To mark Great American Media’s fifth anniversary, Cynopsis spoke with President & CEO Bill Abbott about the company's choice ...

Target’s in-house team of 400 marketers creates worlds and stays true to its brand identity, VP of Creative Scott Swartz says ...

At the CommerceNext Growth Show in June, brand marketers from Pandora, Authentic Brands and G-III Apparel Group explained how ...

According to Kartik Hosanagar, Faculty Co-Director of the Wharton Human-AI Research Center, AI isn’t just a new technology or ...