Poppi takes its limited-edition Sour Apple flavour to the streets of New York with an interactive billboard that turns product discovery into a game, giving passersby a chance to win exclusive Sour ...

Megha has worked across diverse categories and markets, partnering with leading global and Indian brands including P&G, HP, Booking.com, Bajaj, Sun Pharma, Dell, Tata Steel, CocaCola, GE Vernova and A ...

What does it really mean for an OOH company to go public? Alok Gupta, Director, Graphis Ads Ltd., shares his perspective on the opportunities, pressures and possibilities that come with the move.

Ashish will report to Punit Goenka, CEO, Zee Entertainment, and will oversee the company's marketing and brand agenda ...

Parag moves to the asset management business from Aditya Birla Capital's NBFC business, where he served as Marketing Head.

In a new Media4Growth series, ’The Listed Forerunners of Indian OOH’ we speak to India’s publicly listed OOH companies to ...

From India’s energetic OOH ecosystem to the need for stronger infrastructure and common industry standards, Ichiro Jinnai, ...

Star Health Insurance, independent creative agency, Talented and outdoor partner, Coral Media have launched a new out-of-home ...

Prashant Narayan Joijode, Managing Director, Outdoor Mantra Pvt Ltd, discusses the changing value of OOH inventory and why ...

While Indian Railways has previously permitted exterior advertising wraps on train coaches as a non-fare revenue initiative, ...

Sahil Gambhir moves to Rapport Initiative from WPP Media, bringing over 15 years of experience across OOH, cinema and ...

Moving Walls India and Wellversed Media have entered into a strategic collaboration to develop research solutions and ...