why does this actually make sense?!

In this chilling investigation, a lone explorer enters a decaying, abandoned building, only to find himself the target of a sinister presence. What initially appears to be the ghost of a small child quickly reveals itself to be something far more demonic—a malevolent force actively toying with its prey. Caught in a harrowing game of cat and mouse, the subject is forced to navigate the shadows where every creak and whisper signals a darker threat. Watch as the line between innocent apparition and

what are they trying to tell us?!